Rise Baking Company Plans to Remove Synthetic Colors by End of 2026

MINNEAPOLIS, Sept. 3, 2025 /PRNewswire/ — Rise Baking Company, home to some of the most trusted brands in the baking industry, has announced a company-wide commitment to eliminate synthetic colors from products across its portfolio by the end of 2026. This milestone reflects the company’s continued focus on meeting evolving customer and consumer expectations without sacrificing quality, taste or performance.

The majority of the company’s products don’t use synthetic colors, and the work is well underway to eliminate them across its broad portfolio, including cookies, pies, cakes, icings and muffins. For instance, Brill Simplicious Buttercremes, recently showcased at IDDBA, are leveraging cutting-edge color technology to create beautiful buttercremes made without synthetic colors that deliver the same smooth texture and fluffy mouthfeel customers know and love.

“At Rise, our customers are at the center of everything we do, and we’re committed to staying ahead of industry expectations to make it easier for our customers to do the same,” said Brian Zellmer, CEO of Rise Baking Company. “Eliminating synthetic colors is a meaningful step in our broader efforts to enhance product transparency and meet evolving regulatory and consumer demands without compromising the quality and reliability our partners count on every day.”

To support the transition, Rise has a dedicated team and is working closely with global ingredient partners to ensure a smooth and successful transition. The company is leveraging colors powered by a variety of natural sources to deliver vibrant, visually appealing results across applications.

All reformulated products will undergo rigorous testing to ensure they meet Rise’s high standards for performance, quality and product consistency. The company began removing Red 3 and other synthetic colors from its portfolio in 2024 and is on track to complete the transition ahead of regulatory requirements. Rise will continue to share updates and implementation timelines with customers in the months ahead.

For additional information on Rise Baking Company, visit www.risebakingcompany.com.

About Rise Baking Company:
Formed in 2013, Rise Baking Company is a North American bakery manufacturer headquartered in Minneapolis, MN. Rise produces a variety of products for in-store bakeries and foodservice clients, including leading national grocery chains, convenience stores, QSRs, and mass merchandisers. Specializing in cakes, cookies, muffins, icings, pies, and more, Rise brings together some of the most trusted brands in the industry, including Brill, South Coast Baking, Table Talk, Best Maid, Henry & Henry, Bakestone Brothers, among others. Their finest ingredient is their people, who are dedicated to partnering with customers to create special moments. For more information, visit risebakingcompany.com.